Amazon advertisers have access to more customer and advertising data than ever, but having more data does not automatically mean having a clearer picture of customer behavior. The Amazon Marketing Cloud 5-Year Dataset changes that by giving advertisers a much…
As businesses increasingly experiment with advertising inside AI-powered platforms, marketers need reliable ways to understand which campaigns generate valuable leads. CallRail Makes ChatGPT Ads Measurable by adding ChatGPT advertising attribution to its lead-tracking platform. The integration connects ChatGPT ad campaigns…
Introduction ChatGPT Ad CTR Topped 1% In 4 Markets, according to a new report analyzing advertising activity across ChatGPT. Brazil, Mexico, Japan, and South Korea recorded CTRs above 1%, while the United States and several other English-speaking markets remained below…
6 Months Into ChatGPT Ads, advertisers have more real-world campaign data than they did at launch. 6 months into ChatGPT Ads, advertisers have something they didn’t have when the platform first launched: real campaign data. But there is still a…
Google is expanding its first-party data capabilities with a broader rollout of Data Manager and a new measurement feature designed to show advertisers the impact of stronger data signals. The Google Expands Data Manager update brings Data Manager into Google…
Advertising inside AI platforms is moving into a new phase. OpenAI’s current advertising policies allow some advertisers in healthcare and medicine and financial services to advertise on ChatGPT, subject to eligibility requirements and case-by-case approval. At the same time, OpenAI…
Google Ads has become increasingly sophisticated at distinguishing between new customers, existing customers, and high-value users. That sounds useful—and it can be. But Customer Lifecycle Goals can also create confusion when campaign settings, audience lists, bidding strategies, and conversion values…
Google Lighthouse, the free tool many of us use to test website speed and SEO, just added something new. The latest version includes a Lighthouse AI agent audit that checks whether AI agents can discover the tools and services your…
When someone asks ChatGPT or Google AI Mode for “the best dentist near me” or “a reliable CA firm in Kolhapur,” the AI has to pick a few businesses to mention. It builds that answer from what it can read…
Ever opened Google Analytics and seen visits from strange websites you have never heard of? That is usually spam, and it quietly ruins your reports. The good news: Google has added a new GA4 hostname filter that lets you say…
